Sales consistency should theoretically be easier, but it’s actually what most brands struggle with most.
After all, we’re experts of profitable scale, and when it comes to scaling supplements, we’ve run some of the top weight loss offers on Facebook, period. It’s not unusual for us to scale clients’ campaigns to the point where they’re spending more than $100,000 in ad spend over a single weekend.
When it comes to consistency and a steady, predictable stream of customers, however, there isn’t any agency out there that can truly guarantee that. If they do… they are full of you know what.
This will be a challenge for everyone, at least from time to time, because the Facebook Ads platform has never been a stable one.
When it comes to instability in Facebook Ads, there are three main reasons that cause the disruptions in consistency. Let’s take a look at each.