In order to be competitive in the weight loss space
, for example, you don’t stand much of a chance if your ad campaigns don’t have an EPC of a $1 or more
on mobile newsfeed campaigns.
If they don’t, the campaigns won’t be able to scale well, and you’ll start seeing the results dwindle.
If they do, however, you will easily be able to spend more than 30k a day while maintaining results, especially on weekends.
Meanwhile, if you own a weight loss or supplement company and your EPC is hovering at $0.50 or less, there’s not much that we can do.
We can work campaign magic, after all, but we can’t work miracles, and no amount of creative adjustments or tiny targeting tweaks are going to be able to scale those campaigns consistently.
Simply put, if your campaigns aren’t at the $1 EPC mark or higher, you need to go back to the drawing board, because they’re just not ready to scale yet. If they are, you’re ready to head to step 2.