$1,000,000 is a big number. It’s the kind of number that makes you stop dead in your tracks, but if you play your cards right, you can be spending $1,000,000 per month in ad spend scaling your supplement offers and be walking away with even more in profit.
It’s not uncommon for supplement companies to regularly drop this kind of ad spend on their weight loss and supplement campaigns, but it’s a little uncommon for them to actually get the ROAS that they were hoping for. And typically that’s a result of betting on the wrong horse because you weren’t looking at the right things.
Not all campaigns scale well, after all; in fact, many don’t.
When it comes to scaling supplement campaigns on any platform-- including Facebook Ads, Google Ads, or even native, organic marketing-- the metrics themselves are often overlooked. There are, after all, a lot of metrics to keep up with, and before scaling, you need to take all of them into consideration before making any decisions. This includes your own key metrics, along with your competitors’.
In this post, we’re going to look at the three most important metrics to consider when deciding to scale supplement and weight loss campaigns.